Advertising is based on one thing: happiness. And do you know what happiness is? Happiness is the smell of a new car. It’s freedom from fear. It’s the billboard on the side of a road that screams with reassurance that whatever you’re doing is okay. You are okay. -- Donald Draper, Mad Men
I’ve put together this collection of recent sexist advertisements from different companies. To be honest, it was difficult to pick the ones I wanted because there were so many of them. It was truly abhorrent.
Donald Draper explains to us what advertising is. Its a stroking of the ego. Sexism and patriarchy are rampant within society (advertising also touches on things like race, body size, and social class but for the purposes of this post I am focusing on those two), and thus advertising capitalizes on that, makes money on it, and perpetuates it. We’re surrounded by this kind of advertising. We can’t escape it, we’re trapped.
So when shopping or flipping through a magazine, or even driving down the high way and reading billboards, let’s all remember to put our critical thinking hats on and to identify and call out the sexism. Advertising is a significant contributor to the continued social injustices. But remember: those problems come to an end with us. If we stop responding to these advertisements the way the companies want us to, then some real reform can begin.
Thank you Disney. It took 70 years and a push from Pixar, but you FINALLY gave us a mother/daughter adventure.
Bless you for not killing her/making her evil/pushing her off to the side.
I just want to take a moment to have some serious gushing about the symbolism in this movie, because this gifset is actually really good for it. I was watching the commentary the other day after buying this movie, and there’s a point where they mention how you can TELL Elinor used to be feisty and quite fiery in her youth, much like her very headstrong daughter, but everything about her now is that of a dignified lady who has had to rein herself in to be the diplomat for their kingdom.
Early in the film, you see her walk in a very closed fashion. She holds herself tightly, does not gesture broadly, rarely speaks up. Even her weighted, heavy dress and the way she wears her hair show her as being restrained by the duties she has put upon herself.
Then… the events of the movie occur, and in the end, you see her in a loose flowing dress that seems almost more like something Merida would wear. She’s excitable, going out and doing things with her daughter, and her long hair is no longer tied back, but instead neatly pinned and flowing. In essence, Elinor herself opened up. She let go and found herself becoming more accepting.
Merida wasn’t the only person who learned a lesson about family and responsibility in this movie. Elinor learned that she had to let go now and then in order to relate to, and to understand, her daughter better. It wasn’t just Merida growing up, it was Elinor finding that middle ground and standing firmly on it, supporting her daughter’s beliefs when she realized that Merida wasn’t the only one who hadn’t listened.
She hadn’t, either, and Merida was not the only one at fault. The result was not just a one sided lesson, but a beautiful, rounded story of a mother and a daughter finding out that their differences are what really make them so alike, and finding that place to stand together. Maybe they won’t always see eye to eye, but they’ve now learned that they must have open conversation and understanding to hold their family together, and both women grew up immensely in that moment of realization.
In short: it’s not just my own Scottish heritage that makes me love this movie. It’s that this film is so indicative of the relationships so many young women feel themselves in with their mothers, and I personally am no exception. Elinor and Merida speak to women and daughters everywhere, young and old, and the lesson they learn is one we can all adhere to, no matter how hard it sometimes feels to accept that.
I have something in my eye.
Remember when I went to go see this movie with my mom and she had no idea what it was going to be about because she wanted to see “snow white and the huntsman” instead? And then ALL WE DID WAS HOLD HANDS AND CRY???
It actually really, really frustrates me sometimes because every single one of my male friends wrinkle their nose when this movie comes up as one of my favourite Pixar films of all time. They’re all like, ‘the story though - the story wasn’t interesting’ and I just want to strangle them and go, ‘to you maybe, but that might be because for THE FUCKING FIRST TIME PIXAR ACTUALLY SPOKE DIRECTLY TO A FEMALE AUDIENCE AND THEY FUCKING NAILED IT SO HARD THE HOUSE FELL THE FUCK DOWN’.
Two weeks ago a man in France was arrested for raping his daughter. She’d gone to her school counselor and then the police, but they needed “hard evidence.” So, she videotaped her next assault. Her father was eventually arrested. His attorney explained, “There was a period when he was unemployed and in the middle of a divorce. He insists that these acts did not stretch back further than three or four months. His daughter says longer. But everyone should be very careful in what they say.” Because, really, even despite her seeking help, her testimony, her bravery in setting up a webcam to film her father raping her, you really can’t believe what the girl says, can you?
Everyone “knows” this. Even children.
Three years ago, in fly-on-the-wall fashion of parent drivers everywhere, I listened while a 14-year-old girl in the back seat of my car described how angry she was that her parents had stopped allowing her to walk home alone just because a girl in her neighborhood “claimed she was raped.” When I asked her if there was any reason to think the girl’s story was not true, she said, “Girls lie about rape all the time.” She didn’t know the person, she just assumed she was lying…
No one says, “You can’t trust women,” but distrust them we do. College students surveyed revealed that they think up to 50% of their female peers lie when they accuse someone of rape, despite wide-scale evidence and multi-country studies that show the incident of false rape reports to be in the 2%-8% range, pretty much the same as false claims for other crimes. As late as 2003, people jokingly (wink, wink) referred to Philadelphia’s sex crimes unit as “the lying bitch unit.” If an 11-year-old girl told an adult that her father took out a Craigslist ad to find someone to beat and rape her while he watched, as recently actually occurred, what do you think the response would be? Would she need to provide a videotape after the fact?
It goes way beyond sexual assault as well. That’s just the most likely and obvious demonstration of “women are born to lie” myths. Women’s credibility is questioned in the workplace, in courts, by law enforcement, in doctors’ offices, and in our political system. People don’t trust women to be bosses, or pilots, or employees. Pakistan’s controversial Hudood Ordinance still requires a female rape victim to procure four male witnesses to her rape or risk prosecution for adultery. In August, a survey of managers in the United States revealed that they overwhelmingly distrust women who request flextime. It’s notable, of course, that women are trusted to be mothers—the largest pool of undervalued, unpaid, economically crucial labor."
"if feminists want equality does this mean we can punch women now?"
go ahead chicken shit punch me in the fucking face. i will shove your entire upper body into your own ass and make you fuck yourself from the inside out